Engineering Culture

"Engineering Culture" is a specialized book that addresses the social dynamics within high-tech companies. Written by Gideon Kunda, the book offers an in-depth analysis of the cultural aspects that shape the behavior and attitudes of employees in technology-oriented organizations. With a focus on control and engagement, Kunda examines how companies foster and maintain a specific culture to achieve their goals. The book is written in English and spans 320 pages, discussing the fundamental principles of social sciences. It is aimed at students, researchers, and professionals who wish to gain a better understanding of the interactions between corporate structure and individual motivation. "Engineering Culture" is a valuable work for anyone dealing with the challenges and opportunities of the modern workplace.