Technology Choice

The book "Technology Choice" by Fabian Franzen offers a comprehensive analysis of the challenges that companies must face in the context of climate change and the associated emissions regulations. In particular, it highlights the role of the EU and the EU Emissions Trading System (EU ETS), which acts as a pioneer in regulating emissions. The rising costs for energy-intensive companies and the volatile prices of fossil fuels pose significant risks that require a strategic realignment. This bachelor's thesis presents Real Options Analysis (ROA) as a suitable approach for evaluating investments in green technologies. By analyzing relevant academic literature and conducting case studies on HeidelbergCement and Amyris, it provides a practical insight into optimal technology selection. The book is aimed at students and professionals interested in strategic decisions in the field of sustainable technologies.