Mid-Century Ads. 40th Ed

Carefully compiled after sifting through thousands of advertisements, this book presents the crowning glory of American print advertising in the age of the "Big Idea". The colourful and original campaigns paint a fascinating picture of the 1950s and 1960s, documenting how Cold War fear increasingly gave way to the carefree capitalism of the Mad Men era of uninhibited smoking and boozing.The images, digitally enhanced for optimal reproduction quality, are of captivating sharpness and colour intensity. They once enticed their target audience with the lure of unimagined possibilities to buy everything imaginable - from girdles to handguns, cars to toothpaste, air travel to kitchen appliances. This sometimes shocking, sometimes amusing and inspiring panorama of a past marketing milieu is both a contemporary document and a reference work for innovative design and witty advertising.