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How to Change Things When Change Is Hard

Summary:
We all know that change is hard. It’s unsettling, time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles instead of the goal? This question is addressed by bestselling authors Chip and Dan Heath in their engaging and insightful new book. They argue that we simply need to understand how our minds work in order to find shortcuts to behavioral change. Through scientific studies and remarkable real-life turning points, the Heath brothers illustrate that seemingly simple methods can indeed yield extraordinary results.

About the Authors:
Chip and Dan Heath are the co-authors of "Made to Stick: Why Some Ideas Survive and Others Die." They also write a monthly column titled "Made to Stick" for Fast Company magazine. They have spoken and consulted for organizations such as Nike, Microsoft, the Nature Conservancy, the Marine Corps, USAID/Tanzania, and the American Heart Association.