Swissness

German, Jürg Simon, Barbara Abegg, Hermann Dück, Sevan Antreasyan, Doris Anthenien Häusler, Barbara Schroeder de Castro Lopes, Adrian P. Wyss, Phelan Brüderlin, Charlotte Exner, Lorenz Hirt, Tiffany Walter, 2020
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Swissness Revision: Effects and Questions
The first assessments from practice in various industries

The origin of products and services is highly relevant economic information. It can create trust and identity, guarantee quality, and generate demand. The Swissness Revision came into effect on January 1, 2017, reorganizing the relevant legal provisions in the second title of the Trademark Protection Act, the Coat of Arms Protection Act, and various implementing regulations, partially introducing a paradigm shift. The traditional approach focused on deception protection has been supplemented by a regulation that guides policy.

In this volume, experienced practitioners provide an initial assessment two years after the new regulation came into force. In industry-specific reports, they examine the effects and challenges of the new regulation. Topics covered include food (particularly wine and cheese), commercial and industrial products (watches, cosmetics, textiles, pharmaceuticals, machinery), as well as services. The work is complemented by special contributions on foreign origin indications in the Swiss market and country reports on selected neighboring countries.

Key specifications

Language
German
topic
Economy & Law
Subtopic
Marketing
Author
Adrian P. Wyss, Barbara Abegg, Barbara Schroeder de Castro Lopes, Charlotte Exner, Doris Anthenien Häusler, Hermann Dück, Jürg Simon, Lorenz Hirt, Phelan Brüderlin, Sevan Antreasyan, Tiffany Walter
Number of pages
300
Book cover
Paperback
Year
2020
Item number
14614676

General information

Publisher
Stämpfli
Category
Reference books
Release date
10.12.2020

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
German
Author
Adrian P. Wyss, Barbara Abegg, Barbara Schroeder de Castro Lopes, Charlotte Exner, Doris Anthenien Häusler, Hermann Dück, Jürg Simon, Lorenz Hirt, Phelan Brüderlin, Sevan Antreasyan, Tiffany Walter
Year
2020
Number of pages
300
Edition
1
Book cover
Paperback
Year
2020

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
23 mm
Width
15 mm
Weight
475 g

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Warranty score

How often does a product of this brand in the «Reference books» category have a defect within the first 24 months?

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  • 1.Schulthess
    0 %
  • 1.Simon & Schuster
    0 %
  • 1.Stämpfli
    0 %
  • 1.Ullstein
    0 %
  • 1.Vahlen
    0 %

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Return rate

How often is a product of this brand in the «Reference books» category returned?

Source: Digitec Galaxus
  • 69.Kohlhammer
    2.4 %
  • 71.Wiley VCH
    2.7 %
  • 72.Stämpfli
    3 %
  • 73.Schulthess
    3.2 %
  • 74.Hoffmann & Campe
    4.1 %
Source: Digitec Galaxus