Swiss Design

Design products from Switzerland are known, popular, and sought after worldwide. Due to their timeless design, excellent quality, and durability, they are highly valued. Reduced, functional, and high-quality, Swiss design work is rooted in a tradition where everyday and luxury goods, craftsmanship and industry, art and design mutually inspire each other.

This publication showcases timeless, unchanging icons, some from the early 20th century, as well as young creations that have made a name for themselves with the highest accolades and continue the success story of Swiss design. It presents 200 Swiss design products, narrating their development history and portraying the respective designers and brands. In chronological order, the images and texts reveal the reasons behind the fascinating success both at home and abroad.