Surfing. 1778-Today. 40th Ed

Aerial, twinfin and newschool - today's surfing jargon hardly suggests that the modern history of surfing began with Captain Cook's South Sea expedition in 1778. From Polynesia, surfing has conquered the world and has now permeated many areas of our culture - fashion, pop, sport, cinema and photography.What was still an exotic pleasure for a few adventurers at the beginning of the last century and later shaped the mythology of California as a subculture has arrived in the mainstream and, with its approximately 20 million active surfers worldwide and uncounted fans, has become a permanent fixture in the leisure industry, with international stars, world rankings and spectacular events such as the "Big Wave Awards", published millions of times on breathtaking action shots and posted on the web. Jim Heimann's book traces this history, with hundreds of pictures and articles by renowned surf journalists.The volume follows the chronology of events from Europeans' first contact with surfing to our days of event culture. More than two centuries of surf culture, illustrated with an overwhelming wealth of visual material from public and private collections and archives, commented and explained by the premier league of surf writing. The bible for every surf fan, pop culture enthusiast and image hungry.About the seriesTASCHEN is 40! Since we began our work as cultural treasure hunters in 1980, TASCHEN has stood for affordable, high-quality and sometimes foolhardy publications. Whether it's art or body culture, we make it possible for bookworms around the world to build their own libraries at unbeatable prices. Today we celebrate our 40th birthday and stay true to our motto: The 40th Anniversary Edition gathers some of the top titles of our programme in smart editions - handy format, friendly price and as always produced with great dedication.