Suchmaschinen im Internet

Search engines are the most widely used tool for finding information, services and products on the Internet. 90% of all users start their search via search engines. The biggest problem for content providers is to actually be found by their target group via search engines. In this context, the ranking position in the search results list is an extremely important criterion that has a direct impact on the economic success of a web presence. This book describes in an easy-to-understand way how search engines work and which criteria are used to determine ranking positions. Detailed instructions are given on how to optimize websites in order to achieve one of the first positions in search engines. After reading this book, the reader has all the knowledge needed to optimally position websites in search engines.