Successfully shaping the digital transformation of business models

The digital transformation has long since begun and presents companies with both new challenges and opportunities to leverage untapped potential. The question is which technological trends are present, how they affect companies and business models, and what approach is necessary to successfully shape the digital transformation. This book presents the most important technological trends in the context of digitalization based on three categories: focus on people, smart machines, and enabler technologies. It then discusses possible implications for companies, focusing on the elements of business models such as customer segments, customer channels, customer relationships, products, and services. The roadmap developed from practice and science shows a structured approach.