Successful Television Management: the Hybrid Approach

"Successful Television Management: the Hybrid Approach" by Peter Lang offers a comprehensive analysis of a hybrid model of broadcasting, particularly in the context of public television in a market-oriented environment. The book highlights the challenges associated with managing media institutions and examines how these institutions must coordinate the diverse demands of the public, owners, advertisers, and society. In an era where technological developments, regulatory changes, and social trends shape the media landscape, the complexity of managing media institutions becomes evident. The work provides valuable insights into the balance between delivering public goods and creating attractive market products, which is crucial for media performance.