Strategy Maps

Strategy Maps allows the Balanced Scorecard system to be used even more effectively. How does it work? The strategy maps develop cause-effect chains. They reveal which strategic decisions lead to which measurable results. Strategy Maps are based on a simple philosophy: You can only implement what you can measure. You can only measure what you can describe. In practice, strategy maps help to communicate in an understandable way. The strategy maps record the schedule according to which the objectives are to be implemented. They offer ideal support because intangible assets such as human, information and organisational capital must be integrated into the strategy. The concept of the successful authors Kaplan and Norton is a milestone for strategic corporate management.