Strategisches Wertversprechen, Innovationsmanagement in Software-Startups für anhaltenden Wettb

This book aims to increase the success rates of startups by focusing on the innovation of value propositions. This is driven by the involvement of potential consumers as well as other resources such as freelancers and strategic partnerships with academia. The author demonstrates how resource-constrained startups can make efforts to explore the potential of their product market. It also examines how global markets can be advantageous for the success of a startup while providing solutions for hard-to-access markets. The book explores the acquisition of knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting activities related to value proposition innovation such as idea development, implementation, and marketing. In combination, the author guides readers to discover their ability to foster value proposition innovations that result in long-term competitive advantages in a highly volatile business environment.