Strategisches Portfoliomanagement in dynamischen Technologiemärkten

Established companies in the TIME sectors (Telecommunications, Information Technology, as well as Media and Entertainment) must increasingly compensate for declining success contributions in core business areas due to dynamic market developments in the medium term and unlock new potential for success. A comprehensive portfolio management approach can assist companies in fundamentally redesigning their portfolios and aligning them with the changed conditions. Building on theoretical and empirical insights, this work develops a holistic portfolio management concept for the comprehensive evaluation and management of corporate product-market activities. In addition to the procedural approach, tools and methods are presented, along with specific implementation recommendations for organizational integration, ensuring that the use of portfolio management optimally contributes to securing corporate success and stability.