Strategisches Management

Strategic Management is crucial to the long-term success of any business activity - whether in large or small companies, in public or private organisations. This standard work presents the process of Strategic Management in detail, step by step, and provides a sound overview of the essential concepts and tools. - Developing visions for the long-term orientation of the company. - Building up success potentials for the decisive competitive advantage. - Implementing strategies with successful concepts and models. New approaches and new scientific findings are integrated into the proven, classic model. These include - to name just a few topics - shared value, digitalisation and artificial intelligence, big data and advanced analytics, customer journey analysis, agility and disruption, self-management, business model innovations such as platform ecosystems, product-as-a-service or circular economy. The nine new case studies and the numerous current short examples are suitable for both in-depth analysis or reflection as well as discussion of the topic and create a link to practice. -- "All essential questions of strategic planning and analysis are presented very carefully and, above all, in a well-prepared form. A consistent linking of theory with practical examples." Prof. Dr. Hartmut Kreikebaum. -- Contents: Chapter 1: Concept of Strategic Management / Chapter 2: Analysis of the Strategic Initial Situation and Strategic Segmentation / Chapter 3: Environmental Analysis / Chapter 4: Company Analysis / Chapter 5: Strategic Analysis / Chapter 6: Vision and Mission Statement / Chapter 7: Strategy Development / Chapter 8: Strategy Implementation / Chapter 9: Strategy Control / Appendix: Case Studies.