Strategisches Management

Whether trendsetter Apple or football club FC Bayern, whether automotive company Daimler or social network Facebook – they are all companies that must prove themselves in their interactions with their environment. But what determines their success? Why do they behave the way they do? What can we learn from this and apply to other situations? These are the questions of strategic management, a discipline based on constructs, theories, methods, concepts, and advice.

This scientifically grounded standard work presents the most important insights, theories, and methods of this influential discipline in an easily understandable way. With a large number of current practical examples, excursions, and workshops, the individual topics are clarified and deepened. The discussions are embedded in an overarching framework, the proven Strategic Management Navigator. It offers interested readers guidance and direction for their own strategic work. Since its first edition, the book has proven itself in both university education and the further training of executives.

In this 6th edition, a comprehensive revision has been carried out, with the addition and deepening of current topics. These include sustainability and stakeholder governance, global strategies and deglobalization, cooperative strategies and ecosystems, as well as digitalization and artificial intelligence.