Strategisches Management

All the important building blocks of Strategic Management in the anniversary edition

This book covers all the important building blocks of strategic Management: planning and control, information and organisation, corporate culture and performance potential.

The authors thus provide the reader with the current state of knowledge in all areas of strategic Management. It is also possible to access individual chapters at any time.

Examples from the wide range of topics covered: Shareholder value, balanced scorecard, knowledge management, key figures, portfolio, risk management, business reengineering, virtual organisation, learning organisation, culture management, strategic controlling.

Numerous current examples from international corporate practice facilitate practice-orientated access.