Strategisches Management

The "Strategic Corporate Planning" has been regarded as a standard work for years and is now available in a completely revised new edition. The new title "Strategic Management" signals the development and updating of the book. The specific issues and areas of work in strategic management are presented didactically clear based on a structured process model. The textbook takes into account the current state of literature and provides an overview of the latest developments relevant to strategic management. This is particularly true for the fundamental insights of the Market and Resource-based View, as well as the various methods and tools of strategic management. A special feature of the book is its consideration of the diverse challenges arising from globalization and societal changes.