Strategisches Controlling im Krankenhaus

Cost pressure, revenue changes, the intensification of hospital marketing and technological process changes are forcing most hospitals today to look for opportunities in the strategic controlling area that could (could) sustainably improve their own competitive position. For the analysis of the research questions, interdependencies are described and reflected with the help of organization-theoretical perspectives, while from an economic perspective, the approach of the business case serves as a strategic management tool and for business scenarios. In addition, the strategic key performance indicators: financial strength, success position, bottleneck situation and growth are presented for the hospital example of the University Medical Center Rostock (UMR). Representatives of nonprofit hospitals from the surrounding area of Rostock act as a comparison group for the.