Strategien der internationalen Produktstandardisierung und -differenzierung

The book "Strategies for International Product Standardization and Differentiation" offers a comprehensive analysis of the challenges faced by companies in a globalized economy. It examines the balance between standardizing products across borders and the necessity of adapting them to local markets. Through the development of a theoretical model and its empirical validation, the work provides valuable insights and practical recommendations for companies looking to optimize their international product strategies. The content is tailored to the needs of professionals in the fields of business and law, offering a solid foundation for strategic decisions in international business.