Strategiefindung im Vertrieb und Vertriebsplanung in der Versicherung

As part of the redesign of higher vocational education, the qualifications are consistently aligned with the three core processes of modern insurance business. The teaching materials in the series "Core Processes of Modern Insurance Business" are aimed at all qualified insurance professionals who actively shape insurance processes and act competently and independently. They also serve as the content guide for the courses leading to the professional certificate for insurance specialists, the Higher Technical School in Insurance (HFV), and the Bachelor's degree in Business Administration with a specialization in Risk & Insurance at ZHAW. The series "Core Processes of Modern Insurance Business" consists of the following three volumes: Volume I Risk Management, Product Management, and Underwriting; Volume II Strategy Development in Sales and Sales Planning in Insurance; Volume III Claims and Benefits Management.