Strategie umsetzen, aber richtig! Der Survival Guide für Führungskräfte

Most strategic initiatives fail during implementation. Studies confirm this: 95 percent of companies consider strategies important. However, when it comes to taking action, there is often confusion in the hallways: 90 percent of executives have no idea how to communicate their strategies in a way that translates into concrete actions by employees. Consequently, it is not surprising that employees cannot articulate what the company's strategy is. No one knows where the journey is headed, and as a result, most strategies fail—not because the strategy itself was flawed, but because it was never implemented.

It is not enough to develop a sophisticated strategic initiative and present it on nice slides. The most challenging, yet exciting part of the work begins now: the implementation. And this is best achieved with the right story. People love compelling and engaging narratives. Only employees who truly understand the strategy will be able to implement it.

Veit Etzold knows how to tell stories and inspire people. In his workbook, he provides practical guidance on how to successfully navigate the three-step process of strategy development, communication, and implementation—regardless of whether you work in a corporation or an SME, or whether you are a startup owner, self-employed, or a freelancer. Every company and every other initiative needs a functioning strategy to succeed in the market. Step by step, Veit Etzold guides you through your own strategy project with this book. He provides you with a roadmap for defining your goals and developing your strategy, identifying what makes your company unique and distinguishes it from the competition, understanding who your customers are, how to create a competitive advantage, and what innovations to pursue.