Stratégie Océan Bleu 2e éd

The book "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne offers a comprehensive analysis and methodology for developing strategies that help companies stand out in a crowded market. At a time when many products and services are increasingly similar and price competition is intensifying, the book encourages readers to push the boundaries of their market and explore new, untapped market opportunities. The authors present concepts that enable companies to differentiate themselves from the competition and find innovative solutions to grow in a constantly changing economic environment. The new edition includes additional chapters addressing current challenges and changes in the economy, providing valuable insights on how organizations can adapt their strategies to succeed.