Strategic Marketing Planning and SME's Performance

The book "Strategic Marketing Planning and SME's Performance" offers a comprehensive analysis of the role of strategic marketing in small and medium-sized enterprises (SMEs). It highlights the significant role that SMEs play in the global economy and examines the gap in research regarding the relationship between strategic marketing planning and the performance of these companies. Through a critical review of the existing literature, it demonstrates that empirical studies in this area are scarce, providing researchers with the opportunity to gain new insights and contribute to the advancement of strategic marketing. The book is aimed at academics, practitioners, and decision-makers who wish to develop a deeper understanding of the challenges and opportunities in the field of strategic marketing within SMEs.