Storytelling im UX-Design

Ideas, inspirations, and insights from traditional storytelling for next-level UX design. Successfully apply methods, tools, and techniques of storytelling to product design. With many illustrative examples and practical exercises. Instead of worn-out examples, this book provides appropriate depth.

Given the variety of devices, interfaces, and channels, you have less control over how users experience your carefully designed products. Nevertheless, it is crucial for you to understand where your customers are in the user journey so that you can provide the right content and interactive elements at the right time and on the right device.

With this practical guide, you will learn the positive impact storytelling can have on your product design and how it can help you significantly improve the UX of your products. Anna Dahlström demonstrates through numerous exciting examples how to use storytelling and apply proven principles from film and literature, such as the hero's journey and storyboards, to create great product experiences.

Discover how the anatomy of a good story can greatly enhance your product design. Explore how traditional principles, tools, and techniques of storytelling affect key factors in product design. Learn how to tell the right story with targeted storytelling and motivate people to take action. Use the rules of storytelling to introduce, present, and sell your products.