Startup Navigator – Das Workbook zur Unternehmensgründung

Successfully take off!

How can entrepreneurial ideas be successfully implemented? And not just as a flash in the pan, but in a way that allows for both hard work and harvesting? What should be considered when starting a business, where are the opportunities, and where do pitfalls lie? This practical guide provides the answers! It shows step by step how to successfully implement a business idea, secure financing, create a business plan, and find investors.

• Step by step to your own startup
• Ideally combines scientific insights with practical experience
• Make decisions based on measurable parameters
• Numerous examples and concrete implementation aids
• 66 tools and methods
• Includes additional materials and work aids for download

Many excellent startup ideas unfortunately do not lead to successful companies because founders lack the necessary know-how to build growth companies. With the St. Gallen Startup Navigator, the founder benefits from the long-standing experience of experts.

This book introduces the reader to the relevant metrics for their startup. This way, one can develop their own unique competitive advantage!

Startups should be able to demonstrate the mechanisms underlying their business model and how they can actively change them. The St. Gallen Startup Navigator shows how this can be done.