Stahl:Kunden mit System

The book "Customers with a System" by Florian and Thomas Stahl offers a comprehensive guide to acquiring new customers and customer care. It is aimed at professionals who want to digitize and automate their business processes to enhance the efficiency and quality of their customer interactions. The authors share their extensive experience from over 30 years in management consulting and CRM projects, providing practical guidance to implement the strategies presented immediately. The book covers both the fundamentals of customer acquisition and detailed steps for designing an effective new customer funnel. Additionally, it explains the customer cycle, which allows for deepening customer relationships and generating repeat orders. Equipped with checklists and templates, this work is a valuable tool for anyone looking to systematically improve their customer acquisition and care.