Wirtschaftspsychologie für Bachelor

The economy can no longer be understood without the expertise of psychology! This audiobook provides a compact and practical overview of economic psychology. It offers an engaging and interesting presentation of all relevant core topics: consumer and advertising psychology, market research, work, organizational and personnel psychology, as well as financial psychology. With many entertaining practical examples and helpful definitions, it is designed to be very understandable and serves as an exciting listening experience for students, practitioners in the business world, and laypeople alike.