Strategic Alignment

To create competitive advantages in the business world, the generation of IT-related business value, and the enhancement of corporate performance, strategic alignment plays a key role. However, many companies currently struggle to establish a sustained alignment within their organization and processes. Starting with a description of the state-of-the-art in strategic alignment, the authors develop a procedural model based on proven tools and methodological approaches from research and practice to support this process. The aim is to create a holistic approach that allows for practical applicability and attainability of alignment on a conceptual basis. Additionally, the authors provide starting points for strategic orientation in the still largely unexplored field of business intelligence alignment.