Programmatic Advertising

2018
Ratings
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Product details

The book "Programmatic Advertising" offers a comprehensive introduction to the world of automated, data-driven advertising. It illuminates how this innovative form of advertising works and demonstrates how companies can gain a competitive advantage through proper implementation. Despite the complexity that many decision-makers feel, the topic is presented as promising. The work brings together the knowledge and experiences of 45 recognized experts from the industry, who share best practices and strategies in 22 articles. The diversity of perspectives and the well-founded analyses make this book a valuable resource for professionals looking to tackle the challenges and opportunities of programmatic advertising.

Key specifications

topic
Economy & Law
Year
2018
Number of pages
279
Book cover
Paperback

General information

Item number
55997868
Publisher
Springer
Category
Reference books
Release date
11.3.2025

Book properties

topic
Economy & Law
Year
2018
Number of pages
279
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.35 kg
Climate contribution
CHF 0.11

30-day right of return if unopened
No warranty

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  • 1.Ullstein
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How often is a product of this brand in the «Reference books» category returned?

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  • 50.Wiley VCH
    0.9 %
  • 57.Bloomsbury
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  • 59.Penguin Random House
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