Neuromarketing

German, Gerhard Raab, Maik Schindler, Oliver Gernsheimer, 2013
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Product details

Gerhard Raab, Oliver Gernsheimer, and Maik Schindler provide a well-founded insight into the still young field of neuromarketing. As an interdisciplinary approach combining economics, psychology, and neuroscience, the aim of this research area is to generate new insights for marketing.

Key specifications

Language
German
Book cover
Paperback
Author
Gerhard Raab, Maik Schindler, Oliver Gernsheimer
topic
Mathematics & Natural Sciences, Social sciences
Year
2013
Number of pages
372

General information

Item number
7160059
Publisher
Springer
Category
Reference books
Release date
27.9.2013

Book properties

topic
Mathematics & Natural Sciences, Social sciences
Language
German
Author
Gerhard Raab, Maik Schindler, Oliver Gernsheimer
Year
2013
Number of pages
372
Edition
3
Book cover
Paperback

Origin

Country of origin
Netherlands

Voluntary climate contribution

CO₂-Emission
Climate contribution

30-day right of return if unopened
24 Months Warranty (Bring-in)

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  • 1.Redline
    0 %
  • 1.S. Fischer Publishing
    0 %
  • 1.Springer
    0 %
  • 1.Stämpfli
    0 %
  • 1.Ullstein
    0 %

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How often is a product of this brand in the «Reference books» category returned?

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  • 70.John Wiley & Sons
    1.1 %
  • 70.Norton & Company
    1.1 %
  • 70.Springer
    1.1 %
  • 74.Dorling Kindersley
    1.2 %
  • 74.Eulogia
    1.2 %
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