Influencer Relations

Collaboration with digital influencers is becoming increasingly interesting for the marketing and PR departments of large companies. In addition to traditional advertising, media relations, and content marketing, influencer marketing has also become a key tool in corporate communication. But what exactly are influencers? Influencers are the opinion leaders and shapers of the digital age. Typically, they have built a network across various digital channels (such as blogs and social media), where they are regarded as a source of specific information due to their expertise in certain topics. Therefore, influencers are usually neither journalists nor traditional testimonials or celebrities who have long been used as ambassadors in advertising, but rather ordinary people who have established themselves as experts in the digital public sphere.