Events und Erlebnis

German, Cornelia Zanger, 2017
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Product details

The authors of the conference proceedings provide explanations from the perspectives of marketing, communication theory, and media studies regarding the emergence and impact of experiences in the event context. The volume summarizes the current research findings on the topic of events and experiences that were presented and discussed at the eighth Scientific Conference on Event Research, held on October 28, 2016, at TU Chemnitz. The main theme is supplemented by scientific and practice-oriented contributions, including topics such as trade fair controlling, events in innovation management, digitalization in live communication, and trademark protection.

Key specifications

topic
Social sciences
Subtopic
Marketing, Media Studies
Language
German
Author
Cornelia Zanger
Year
2017
Number of pages
286
Book cover
Paperback

General information

Item number
7084893
Publisher
Springer
Category
Reference books
Release date
17.8.2017

Book properties

topic
Social sciences
Subtopic
Marketing, Media Studies
Language
German
Author
Cornelia Zanger
Year
2017
Number of pages
286
Edition
1
Book cover
Paperback

Voluntary climate contribution

CO₂ emissions
0.35 kg
Climate contribution
CHF 0.11

Product dimensions

Height
210 mm
Width
148 mm

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