Enterprise 2.0

German, Jörg Eberspächer, Stefan Holtel, 2010
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Many social and political interest groups are now also represented online. Facebook, Google, and Wikipedia have increasing user numbers. The term "Enterprise 2.0" refers to the new dynamics in specifically economic contexts. They put traditional companies to the test. "Digital Natives" encounter older employees. They have grown up with the tools of Web 2.0, communicate via SMS and Twitter, and collaborate through blogs and wikis. They come across "Digital Immigrants." Two worlds collide, changing the rules of interaction and requiring new agreements. What challenges arise from the coexistence of both types of employees? How should companies successfully tackle these challenges? Experts from business and academia have examined the underlying phenomena and risks in this volume.

Key specifications

Language
German
Book cover
Paperback
Author
Jörg Eberspächer, Stefan Holtel
Year
2010
Number of pages
212

General information

Item number
7459362
Publisher
Springer
Category
Reference books
Release date
22.1.2018

Book properties

Language
German
Author
Jörg Eberspächer, Stefan Holtel
Year
2010
Number of pages
212
Book cover
Paperback

Origin

Country of origin
Netherlands

Voluntary climate contribution

CO₂-Emission
Climate contribution

30-day right of return if unopened
24 Months Warranty (Bring-in)

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