Business Opportunities and Risks in China

The book "Business Opportunities and Risks in China" offers a comprehensive analysis of the dynamic business landscape in China, highlighting the challenges and opportunities that arise for Western investors. Given China's rise and the associated changes in the global economic structure, it is crucial for companies to understand the specific business rules and cultural differences. The authors combine theoretical knowledge with practical experience to assist European small and medium-sized enterprises (SMEs) in successfully positioning themselves in the Chinese market. The book discusses current examples and strategies that enable companies to compete against multinational corporations and local competitors. Additionally, it addresses new business opportunities arising from China's international involvement, as well as approaches to risk management for European SMEs. The establishment of trustworthy relationships between Chinese decision-makers and international partners is also covered, which is of great interest to readers looking to do business in China.