Business Analytics for Managers

The practice of business is changing. More and more companies are amassing larger amounts of data and storing them in bigger databases. Consequently, successful applications of data-driven decision making are plentiful and increasing daily. This book will motivate the need for data and data-driven solutions, using real data from real business scenarios. It will allow managers to better interact with personnel specializing in analytics by exposing them to the key ideas and concepts of data-driven decision making. Business Analytics for Managers conveys ideas and concepts from both statistics and data mining with the goal of extracting knowledge from real business data and actionable insights for managers. Throughout, emphasis is placed on conveying data-driven thinking.