Big Data

In her book, Stefanie King explores why Big Data, despite its high value creation potential, has not yet been utilized across all industries and companies. In the first part of the book, she addresses the technological and communication science foundations as well as the application areas of Big Data. She then examines the barriers and develops potential solutions. The author demonstrates that the challenges of Big Data primarily concern the areas of data, ethics, society, organization, legal status, and technology, and explains how companies can influence these factors. Stefanie King illustrates the practical implementation of potential and solutions using a leading company in the healthcare sector in the United States.