Auf Crashkurs

The major automobile markets in the world are reaching saturation, and the new growth markets in Asia and Eastern Europe cannot replace the missing demand for a long time. As a result, the entire automotive industry is currently in a fierce competitive struggle globally, characterized by constant new model offensives and aggressive discount wars. The outcome is declining profits for all parties involved, job cuts, and the relocation of production to low-wage countries. This book provides an impressive overview of the global automotive industry and offers a well-founded forecast on the future viability of the eleven remaining volume manufacturers. It illustrates how the global automotive market will develop over the next 10 years, how the concentration on suppliers will impact the industry, and what consequences these developments will have for automotive production locations.