Sprachvarietäten in der Werbung. Jugendsprache und Dialekte als Werbestrategie

The non-fiction book "Language Varieties in Advertising: Youth Language and Dialects as Advertising Strategies" by Frieda von Meding offers a thorough analysis of the use of language variations in advertising. It examines how youth language and regional dialects are strategically employed to target specific audiences and enhance advertising effectiveness. With a length of 24 pages and written in German, the book is aimed at professionals and enthusiasts in the fields of communication studies, linguistics, and marketing. Its compact size of 14.8 cm in width and 21 cm in height makes it a handy reference work. The publication is part of the category of encyclopedias and reference works, providing valuable insights into the strategic significance of language in advertising. It highlights the cultural and social aspects that play a role in the selection of language variants, thus offering a comprehensive foundation for understanding the dynamics between language and advertising.