Sports sponsorship on TV

German, Simon Fauser, Sarah Houy, Sebastian Serfas, Ludwig Hierl, 2018
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Sports sponsorship on TV: Empirical analysis of the perception and recall of sponsor brands using the example of the Four Hills Tournament 2016/2017.

Key specifications

Language
German
topic
Politics & State
Subtopic
Humanities and social sciences
Author
Ludwig HierlSarah HouySebastian SerfasSimon Fauser
Number of pages
172
Year
2018
Item number
53230211

General information

Publisher
Tredition
Category
Reference books
Release date
30.11.2024

Book properties

topic
Politics & State
Subtopic
Humanities and social sciences
Language
German
Author
Ludwig HierlSarah HouySebastian SerfasSimon Fauser
Year
2018
Number of pages
172
Year
2018

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