Sports Marketing

German, Walter Freyer, 2018
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Product details

Sport Marketing with Method

Athletic performances and successes are being marketed more professionally at all levels: from mega-events in elite sports to fitness studios, sports travel, and local events in recreational and leisure sports. However, to successfully apply the entire toolkit of sports marketing both traditionally and online, a diverse range of strategic and operational skills is required. Based on the marketing management method presented by Walter Freyer, learn how to systematically develop marketing concepts and strategies for sports organizations, conduct market research and operational analyses in sports, and effectively utilize the marketing mix for the sports industry, thereby working profitably and success-oriented in sports economics. This proven standard work on sports marketing is aimed at students, sports managers, and clubs.

Key specifications

Language
German
Author
Walter Freyer
Year
2018
Number of pages
709
Book cover
Hard cover

General information

Item number
7450621
Publisher
Schmidt Erich
Category
Reference books
Release date
26.1.2018

Book properties

Language
German
Author
Walter Freyer
Year
2018
Number of pages
709
Edition
5
Book cover
Hard cover

Voluntary climate contribution

CO₂ emissions
0.35 kg
Climate contribution
CHF 0.11

Product dimensions

Height
235 mm
Width
158 mm
Weight
1159 g
Thickness
0.05 m

30-day right of return if unopened
No warranty

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