Sport im Spannungsfeld zwischen Medien und Psychologie

At the first Udo Steinberg Symposium - Annual Symposium for Applied Research in Sports, held on November 18, 2014, at the Mittweida University of Applied Sciences, researchers and practitioners from various disciplines such as sports psychology, media and business sciences, and pedagogy engaged with the topic of sports at the intersection of media and psychology. In addition to psychological questions such as motivation as a success factor in competitive sports and the promotion of motivation among elite athletes, the symposium also examined, from the perspectives of marketing and media studies, the dangers of ambush marketing at major sporting events and the use of social media in elite sports.