Sponsoring

An introduction to all questions of sponsorship for sponsors and sponsored parties in the fields of sports, culture, and the environment. Written by two experienced communication consultants for readers who need to deal with fundraising issues both professionally and as a side job. This highly practical guide has emerged from the daily interactions of the two authors with current sponsorship topics. It is a specialized book for employees in small and medium-sized enterprises, foundations, associations, organizations, municipal and private institutions, non-profit organizations, and event organizers. The proven manual is now available in its 5th, updated, and expanded edition. With a foreword by Bettina Würth, chairwoman of the advisory board of the Würth Group.