Spitzenleistungen im Key Account Management

Advantage of professional knowledge for the development and implementation of Key Account Management with numerous practical examples.

Key accounts play a crucial role in the sales of every company. To leverage the competitive advantage that Key Account Management offers, companies must establish strategic prerequisites. The St. Gallen KAM concept provides a framework for professional development and implementation, based on over 10 years of research and practical knowledge. With numerous practical examples, such as the case of Hilti AG, it is aimed at both novices and experts in KAM, as well as management.

Target audience: Specialists and executives in management, marketing, and sales.