Soziale Verantwortung der Unternehmen im Kaufverhalten

The research aims to determine the influence of corporate social responsibility (CSR) on consumer purchasing behavior at Cineplanet Real Plaza - Piura in 2019. The study presents a non-experimental, transactional, correlational design due to its level of explanation. To answer the question of how CSR influences consumer purchasing behavior at Cineplanet Real Plaza - Piura in 2019, an interview guide and a questionnaire were used as data collection instruments; the interview guide was applied to the sales manager, while the questionnaire was administered to a sample of 207 consumers at Cineplanet Real Plaza - Piura. In conclusion, it was found that CSR has a positive and significant impact on consumer purchasing behavior at Cineplanet Real Plaza - Piura in 2019.