Social Media und Recht für Unternehmen

Swiss companies are increasingly using social media platforms such as Facebook, Twitter, or LinkedIn. Some companies remain cautious, as the use of social media is also associated with legal uncertainties and pitfalls. To use social media legally, companies must consider both the applicable legal frameworks and the terms and conditions of the platform operators. Keeping track of this is not always easy. The publishers, together with the authors, have addressed typical legal issues and pitfalls. Topics such as rights to content, data protection, advertising law, trademark law, protection against defamation, and labor law are briefly described in a way that is understandable even for legal laypeople, and are illustrated with practical examples, recommendations, and checklists.