Social media recruiting and employer branding. Changing requirements for the recruitment of

The specialized book "Social Media Recruiting and Employer Branding" offers a comprehensive analysis of the changing requirements for recruiting Generation Y and Z in Germany. The bachelor's thesis, written in 2017 at Mainz University of Applied Sciences, examines the relevant concepts and methods of social media recruiting and their integration into modern HR management. The author identifies the preferred channels of these generations in their job search and highlights the differences in recruiting across various industries. The work not only provides an overview of traditional personnel marketing but also addresses the tools of social media recruiting, including their motives, objectives, and limitations. Additionally, it considers the role of intermediaries such as job boards, social networks, and headhunters in this context to identify trends and requirements of applicants.