So gewinnt die Schweiz

Global megatrends and enormous structural changes are dramatically affecting Switzerland due to their accumulation, complexity, and cadence. Although the country has performed well so far, a certain lethargy of prosperity is noticeable. The author, a former chairman of the board of Credit Suisse Group with extensive international experience, believes that Switzerland can continue to be successful in the future. He identifies twelve proven success factors: a balanced understanding of the state, pragmatism and self-criticism, openness, work mentality, knowledge hub and individual professionalism, risk culture, creativity and innovation, style and understanding of service, financial center, environment and health, discipline and personal responsibility, as well as reputation management. He clearly and systematically addresses their backgrounds and provides detailed overviews, including per capita expenditures and their relations.