Smart PR Book

The "Smart PR Book" by Lid Publishing is a practical handbook that addresses the planning and implementation of public relations campaigns in today's business world. It provides a comprehensive introduction to the fundamentals of public relations and imparts the necessary skills to successfully tackle the communication challenges faced by companies. The author, an experienced PR practitioner and educator, combines scientific approaches with creative strategies to help readers develop a deep understanding of the art and science of PR. The book promotes a curious and creative mindset that is essential for effective communication in the modern business environment. It emphasizes the importance of listening and aligning with corporate goals to develop successful PR strategies.