Sistema de Vigilancia Estratégica en una empresa turística

The book "Strategic Surveillance System in a Tourism Company" offers a comprehensive analysis of the necessity for a strategic monitoring system in the tourism industry. In an increasingly competitive global market, it is essential for companies to understand the economic and social context in order to proactively respond to changes. The author, Idanis Milagros Pedroso Borrero, explains how a systematic approach to information gathering and processing enables companies to identify both opportunities and threats early on. By implementing a strategic monitoring system, companies can not only better understand the needs of their customers but also analyze the dynamics of their competitors and identify relevant trends as well as technological developments. This specialized book is aimed at professionals and students who wish to engage with the challenges and strategies in the field of tourism management.