Sharkonomics

Sharks are regarded in nature as feared killing machines. However, this bad reputation is unfounded, as a closer examination of their behavior reveals many lessons: highly effective and efficient strategies for surviving and thriving in the competitive arena of nature. Inspired by the behavior of sharks, which have honed their instincts over 420 million years of evolution, business consultant and keynote speaker Stefan Engeseth demonstrates in this book how to challenge seemingly unbeatable market leaders and secure a place in the market for oneself. Nature is much smarter than Harvard, McKinsey, Apple, and all the others combined: In nature, sharks must keep moving to survive. The same is true in business, yet many market leaders remain stagnant, resting on their laurels—ultimately becoming prey.